At Gamescom Latam, Roblox introduced it has damaged floor on a brand new knowledge middle in Brazil — slated to go stay in early 2026.
The brand new infrastructure will improve the Roblox expertise for thousands and thousands of customers in Brazil, offering improved efficiency and lowered latency nationwide.
The information middle might be positioned in São Paulo, the capital, a strategic location chosen to finest serve the rising Roblox group in Brazil. Brazil is Roblox’s second largest market worldwide by day by day lively customers, having grown at an combination price of 181% in 4 years.

Having a knowledge middle in Brazil comes with a number of advantages, together with:
- Higher body charges, response instances, and lowered jitter for gamers throughout the nation
- An improved expertise for gamers having fun with high-fidelity, high-performance video games
- Assist for all of Roblox’s cutting-edge developer tooling, enabling doubtlessly extra aggressive, high-speed gameplay
- Optimized efficiency on each high-spec and lower-end units attributable to lowered latency and improved load instances
- A high-performance atmosphere for creators’ video games, rising creators’ Brazilian playerbase
Jerret West, chief advertising officer and head of worldwide enlargement at Roblox, stated in a press release, “We’re excited to launch our new knowledge middle in Brazil, our most superior but. With cutting-edge {hardware}, we’re boosting efficiency and reliability for our Brazilian gamers and getting ready to welcome thousands and thousands extra. Brazil is extremely vital to us, and we’re devoted to constructing a extra immersive and responsive platform for customers right here and past.”

Matheus Vivian (a.okay.a. Hermit Crab) is a Brazilian developer and creator who most lately labored with the Brazilian Olympics Committee and Menino Maluquinho to convey their activations to life on the Roblox platform.
In a press release, Vivian stated, “As a Roblox developer based mostly in Brazil, seeing Roblox put money into a cutting-edge knowledge middle proper right here is extremely thrilling. This transfer reveals how severely Roblox takes our group and our potential. Higher infrastructure means quicker load instances, smoother gameplay, and extra alternatives to construct superb experiences for Brazilian gamers and creators. It’s inspiring to see this type of long-term dedication to our area. The long run is brilliant for creators right here.”
This announcement follows the launch of Regional Pricing, which permits creators to supply region-specific costs for his or her in-experience objects. Creators who decide in to Regional Pricing now have a further device to construct a worldwide enterprise and maximize earnings on Roblox.
For customers, which means that costs in Robux are extra reflective of their native economic system, quite than paying the identical worth no matter the place they’re. Later this yr, the corporate plans to allow Regional Pricing for avatar objects.
For extra info, attendees of gamescom latam can cease by the sales space or periods this week:
- Sales space
- Could 1 – Could 4
- Sales space Numbers 2031 and 2033
- On the sales space, Roblox creators, gamers, and followers may have the possibility to work together with their favourite Roblox influencers and builders, take a look at video games and experiences developed on the platform, and compete in growth challenges, trivia, and skill-based gameplay matches.
- Roblox: Powering LATAM Sport Improvement
- When: Friday, Could 2 at 13:20
- The place: Stage 1
- What: Unlock the complete potential of your sport growth on Roblox. On this session, Jim Greer, Senior Director of Creator Success at Roblox, will discover Roblox’s sport engine and creation capabilities. Designed to help any style—from aggressive shooters to action-packed sports activities video games– Roblox’s rising base of 85.3M day by day lively customers represents a chance for builders to construct participating video games and wholesome companies. We’ll present you ways our tooling helps groups iterate and deploy shortly, bringing video games to market quicker. Low overhead prices make Roblox the perfect place for small and agile groups to iterate and scale their enterprise. With real-world case research from profitable creators, learn to create, develop, and monetize video games at scale on Roblox.
- From Ardour to Career: The Journey of LATAM Roblox Builders
- When: Saturday, Could 3 at 13:45
- The place: Gamescom LATAM Stage
- What: Be part of Justin Sousa, World Head of Developer Neighborhood, as he leads a dialog with LATAM Roblox builders about their journeys from ardour to occupation. From crafting their first experiences to constructing thriving communities, this panel explores how creativity and dedication reworked their lives. Achieve insights and inspiration from those that turned play into function.
Disclosure: Gamescom Latam paid my technique to Brazil.