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HomeWomen In FinanceMaking Finance Work for Ladies for 45 Years | Apurva Zhagade

Making Finance Work for Ladies for 45 Years | Apurva Zhagade


To rejoice Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from all over the world who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 to right now!    

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our clients, to allies and ladies in management who’ve contributed to girls’s financial empowerment and monetary inclusion.  

For Apurva Zhagade, the journey towards monetary independence started with one thing as easy—and as highly effective—as a very good meal. 

Dwelling in Gimhavane village in India, Apurva is a spouse, a mom of two, and now, the proud proprietor of a small resort enterprise. However just some years in the past, she was making ready home made meals for neighborhood occasions, incomes reward for the standard and care that went into each chew. Inspired by native Lions Membership members who constantly advised her, “In case your meals tastes this good, why don’t you begin one thing by yourself?” Apurva took a leap that will not solely change her life but additionally reshape the way forward for her household. 

This isn’t only a story about one lady’s dedication—it’s a window into the challenges and alternatives dealing with thousands and thousands of girls entrepreneurs throughout India. 

India is residence to the biggest variety of under- and unbanked girls on this planet. With out entry to formal monetary providers like inexpensive credit score, their means to develop companies, handle dangers, or recuperate from setbacks stays restricted. This monetary exclusion isn’t just a missed alternative for particular person girls—it constrains the resilience and financial potential of complete communities. 

Ladies’s World Banking, in partnership with the Small Industries Growth Financial institution of India (SIDBI), is working to vary that. Collectively, they’re piloting the Prayaas mortgage—an answer designed particularly for ladies like Apurva. The Prayaas mortgage gives collateral-free, inexpensive financing to girls entrepreneurs in rural India, bundled with enterprise registration assist, coaching on digital funds, bookkeeping, and steering on good credit score conduct. 

For Apurva, entry to this type of financing was transformative. With a small mortgage obtained by way of her Self-Assist Group (SHG) and financial savings from her husband, she was in a position to flip her ardour right into a resort enterprise that now helps her complete household. “Our kids’s schooling and all different bills depend upon my earnings,” she shares. 

However the path hasn’t been simple. Local weather shocks like cyclones and floods are a harsh actuality for Apurva and many ladies entrepreneurs throughout the area. “The primary day we began the resort upstairs, I confronted an enormous setback on account of a cyclone. Nothing was left—solely 4 partitions stood,” she remembers. Seasonal floods disrupt her enterprise for practically 4 months annually, bringing not solely monetary pressure however emotional stress as properly. 

Globally, three out of 4 girls with insufficient monetary providers stay in climate-vulnerable areas. For girls like Apurva, this makes entry to dependable credit score not nearly enterprise progress—it’s about survival. 

What makes the Prayaas mortgage stand out isn’t just the financing itself however the pace and accessibility of the method. “We will get the mortgage in a short time, inside one to 2 days, and the curiosity is low,” Apurva explains. “Many individuals in my village have benefited from this.” 

At present, Apurva stands as a job mannequin for different girls in her neighborhood. “If now we have cash, we will confidently purchase even when it’s a small factor,” she says.

“Each lady ought to turn out to be self-reliant, regardless of how small the enterprise.” 

Her story is proof that with the fitting monetary instruments, girls don’t simply survive—they thrive. 

Ladies’s World Banking is devoted to financial empowerment by way of monetary inclusion for the practically one billion girls on this planet with no or restricted entry to formal monetary providers. Utilizing our refined market and client analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options, office management applications, and gender lens investing.       

As a part of our present technique, we’ve helped present over 86 million girls in rising markets entry and use of economic services and products which can be remodeling girls’s lives, households, companies and communities, and driving inclusive progress globally.    

Assist us attain the practically billion girls nonetheless excluded from the formal monetary system. Donate now. 



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