September 29, 2004: Apple debuts Logic Professional 7, its skilled music creation and audio manufacturing software program. The replace brings new instruments and a streamlined interface consistent with different Apple software program.
Coming off the success of the iPod and the iTunes Music Retailer, the Logic Professional 7 launch — alongside its stripped-down sibling, Logic Specific 7 — serves as a reminder of Apple’s dominance in music tech, for shoppers and professionals alike.
Logic Professional 7 launch: An audio software for creatives
“From newcomers to professionals, Apple is broadening the market with a full line of music creation and manufacturing instruments,” stated Rob Schoeben, Apple’s VP of purposes advertising, in a press launch. “With Logic Professional 7, we’re taking skilled music creation to the subsequent stage with the business’s most superior characteristic set for professional audio.”
The software program got here with varied instruments for writing new music and for mixing current tracks. It featured Apple Loops (prerecorded musical patterns for shortly fleshing out a monitor), Sculpture (a modeling-based synthesizer) and UltraBeat (a robust drum machine). It additionally packed plugins for guitar amplifier simulator Guitar Amp Professional.
For this improve, Cupertino’s designers modified the Logic Professional interface to make it extra clearly resemble an Apple product. There was an excellent motive for this. The corporate behind Logic Professional, Emagic, had been creating its MIDI sequencer software program for the reason that early Nineteen Nineties. Apple acquired the enterprise in 2002 and set about bringing Emagic’s software program into line with its different merchandise.
At the moment, Logic Professional presents a fair wider vary of music manufacturing instruments. Apple payments it as “the final word technique to file” on the Logic Professional web site. The corporate launched an iPadOS model of Logic Professional in 2023 for iPad customers.
Mac software program for music creation
Logic Professional 7 was the primary music creation software I used on a Mac. I used to be an Apple fan already. However round this time, various my musician pals (hey, I went to a liberal arts school — don’t maintain it towards me!) first thought-about leaping over to the Apple platform. Profitable merchandise just like the iBook and iMac helped lure them to Apple.
And, simply as with the gentrification of a neighborhood, merchandise that attracted artists made Macs appear cool for the remainder of us, too.
Conserving sight of Apple energy customers
Logic Professional 7 additionally proved important as a result of it confirmed that Apple nonetheless cared about pro-level clients. Lots of Steve Jobs‘ early improvements after he returned to Apple in 1997 and have become CEO concerned making units that appealed to informal customers. At instances, this meant upsetting the big-spending professionals who helped maintain Apple afloat in the course of the darkish days of the Nineteen Nineties.
Instruments like Logic Professional 7, Remaining Minimize Professional HD, Movement, DVD Studio Professional and Shake confirmed that the corporate hadn’t overpassed these customers.
What Apple software program drives your inventive efforts today (or previously)? Do you assume Apple nonetheless cares about creatives? Depart your feedback beneath.
